About
# About the Role As a Business Analyst at Paytm Ads, you will play a vital role in transforming data into actionable insights that drive product enhancements and improve advertiser ROI. Reporting to the Head of Product, you will collaborate with product managers, data engineers, and operations, leveraging your analytical expertise to accelerate growth within our advertising division. # Key Responsibilities - Design, build, and maintain automated dashboards and BI reports for core product and revenue metrics. - Write complex, performance-optimized SQL queries to extract insights from large-scale datasets. - Conduct funnel analysis, retention studies, and feature-adoption tracking to uncover growth levers. - Lead A/B testing, cohort analysis, and segmentation studies to evaluate product and campaign impact. - Monitor and optimize key digital marketing KPIs such as CAC, ROI, CTR, and conversion rates. - Translate ambiguous business questions into structured analytical frameworks and deliver clear recommendations. - Collaborate with data engineering to ensure data quality, pipeline reliability, and schema evolution. - Mentor junior analysts and foster a data-first culture within the product team. - Stay abreast of industry trends in AdTech, MarTech, and analytics tools to continuously improve methodologies. - Present findings to senior leadership with compelling visualizations and narratives. # Requirements - Proficiency in Advanced SQL (PostgreSQL/Presto). - Experience with BI platforms (Superset, Tableau, Power BI, Looker). - Ability to use Python/R for statistical analysis. - Familiarity with A/B testing frameworks, Google Ads, and Meta Ads Manager. - Knowledge of cloud data warehouses (Snowflake/BigQuery). - Strong communication and problem-solving skills. - Ability to mentor junior team members. # Benefits - Opportunity to work with a high-performing, mission-driven team. - Ownership and rapid decision-making in your role. - Impact millions of users daily through your work. - Inclusive culture with flexible work policies. - Focus on continuous learning and career development.
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