As a Business Analyst at Paytm Ads, you will turn data into actionable insights that improve product performance and advertiser ROI. You will work closely with product, data engineering, and operations teams to support growth across the advertising division.

• Design, build, and maintain automated dashboards and BI reports for product and revenue metrics
• Write complex SQL queries to analyze large-scale datasets
• Conduct funnel analysis, retention studies, feature-adoption tracking, A/B testing, cohort analysis, and segmentation studies
• Monitor and optimize digital marketing KPIs such as CAC, ROI, CTR, and conversion rates
• Translate ambiguous business questions into analytical frameworks and present clear recommendations to senior leadership
• Collaborate with data engineering on data quality, pipeline reliability, and schema evolution

• Proficiency in Advanced SQL (PostgreSQL/Presto)
• Experience with BI platforms such as Superset, Tableau, Power BI, or Looker
• Ability to use Python or R for statistical analysis
• Familiarity with A/B testing frameworks, Google Ads, and Meta Ads Manager
• Knowledge of cloud data warehouses such as Snowflake or BigQuery
• Strong communication, problem-solving, and mentoring skills

• Opportunity to work with a high-performing, mission-driven team
• Ownership and rapid decision-making in your role
• Impact millions of users daily through your work
• Inclusive culture with flexible work policies
• Focus on continuous learning and career development